We know how to create millions of engaged fans
Our story starts with years of producing immersive worlds fans desire, for companies such as Warner Bros. (Dark Knight, Why so serious), Sony (The girl with the dragon tattoo, Mouth taped shut), Nine Inch Nails (Year zero) and Microsoft (Halo 2 - I love bees).
Combined, these campaigns have engaged tens-of-millions of people around the world.
We also know to monetise game play and create robust economic models so that the game is popular and profitable, to ensure game play and experience is unreal.
Watch the video below to see what we are capable of.
Why did we create this?
We saw the opportunity for a fusion between entertainment and game play, because fans want more engagement with purpose.
Screen entertainment such as Netflix needs to evolve because people’s expectations and behaviour have evolved. Passive watching can become so much more.
Gaming needs stronger Hollywood style storylines to keep engagement running for long periods of time.
Think, a Netflix style series comes to life as a global immersive game, where players interact with characters and each other; for a purpose - uncover the truth. Spicing up the game play includes buying, using, earning or selling a token within a community based economy. And you the player have the ability to influence the value of your tokens with your actions, to enrich yourself.
The introduction of a cryptocurrency into the game will create incredible brand loyalty and very high levels of participation. The Forever Coin is central to the story and when players realise they can influence the value of their tokens by their actions, we expect incredible marketing and sales value to build a powerful community.
A proven team, heavily invested and passionate
Invested $500,000 own funds and resources
Proven global performance in immersive worlds, games, commercialisation, marketing & technology
Passionate and driven to succeed to fulfill the vision of creating a new billion dollar enterprise
Kimon Lycos | CEO and Founder
International advertising career and start-up investor. Kimon has over 20 years of communications expertise, with a focus on business-to-business. He has served as an adjunct professor with RMIT University, Melbourne, Australia and is an opinion writer in national magazines.
President and CEO of 42 Entertainment, Susan has been responsible for some of the world's most incredible transmedia fuelled movements. Working with commercial entertainment property, such as Warner Bros. Dark Knight and Microsoft's Halo2, she has created new world records and immersive worlds that fans cannot get enough of.
Susan has globally proven expertise at creating high value expereinces and campaigns with transmedia.
Founder and Director of Mighty Kingdom, specialised games developer for corporations such as Disney and LEGO Game, along with creating own global hits, such as Shopkins.
Phil has extensive experience in commercialisation of compelling games and User Experiences. Setting up agreements with large content producers and licensing.
Global executive as Australian Managing Director for the German Defence company Rheinmetall. Founder and CEO of Sydac, an advanced simulation company with successful exit. Numerous board appointments with advisory roles to Government on significant policy making for industry growth.
Adrian provides governance and process, putting the right systems in place to manage growth successfully.
Anastasia Haysom Varpenius
Entrepreneur in the IT & manufacturing industries. Anastasia has over 15 years of experience in global business development & sales and marketing. Holding numerous executive and board positions in both Europe and Australia, Anastasia specialises in tailoring corporations towards national/international expansion, M&A or exit, by forming an automation of successful and innovative business practices.
Anastasia has strong strategic knowledge for forming technology teams with global scale.
Blockchain practice managing partner for UseTech, a +200 person IT/Development company. He has over 15 years of managerial experience in Global Technology Services.
As a business owner and founder, he has created several successful small and medium size international businesses in the fields of EdTech, FinTech and software development. Was part of the management team that built Luxoft (NYSE:LXFT).
Alexander has proven global expertise with smart contract creation and security.
Delivering strategic insights and direction with over 20 years experience in B2C and B2B global, national and local advertising campaigns, including press, radio, TV, DM and digital campaigns, marketing strategy and social marketing.
Providing technical and functional leadership for web development and design. Integration with a broad range of systems and platforms for seamless CX to enhance storytelling.